With relation to a standard free or full member, promo-credits were similar to standard credits. Promotional credits, abbreviated to “predits,” were a second form of currency distributed to members by IMVU and could be obtained by participating in various 'Partner' promotions and a few activities that IMVU provides. Credits can also be attained through IMVU gift cards available from retail outlets, as well as completing surveys and the game's daily spin, where a player can win either an item or an amount of credits. IMVU contains its own economy with a currency system based on IMVU ' credits' and 'promo credits.' A third form of currency also existed for creators, known as 'developer tokens,' which were earned when a user purchases an item with 'promo-credits.' Credits could be purchased online using actual currency directly from IMVU. IMVU co-founder Eric Ries described the accidental process by which the company acquired its meaningless name, and stated 'It's not an acronym it doesn't stand for anything', though he did note the name was originally used because the IM aspect invoked instant messaging, something the company wanted to be associated with. The company name was neither an acronym nor an initialism. It was known as one of the leading practitioners of the lean startup approach. The business was previously located in Mountain View, California. In 2014, IMVU had approximately six million active players, and had the largest virtual goods catalog of more than 6 million items as of 2011. IMVU members use 3D avatars to meet new people, chat, create, and play games. IMVU was founded in 2004 and was originally backed by venture investors Menlo Ventures, AllegisCyber Capital, Bridgescale Partners, and Best Buy Capital. IMVU ( / ˈ ɪ m v j uː/, stylized as imvu) is an online virtual world and social networking site.

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